This unit examines the forms, cultures, and practices of cross-media or hybrid production, where producers use multiple technologies, media forms, and modes of audience interaction to deliver a single work. Students consider and evaluate the relationships between media elements and participatory audiences that characterize such works and develop a critical understanding of current practice and theory in a cross-media production. Students apply that understanding working in collaborative teams to integrate networked, linear, and interactive elements into prototype cross-media projects.
Dr. Beth Mitchell – UC Sustainability Officer, Amber Standley – UC Marketing and Branding, Matt Bacon – UC Inspire ARStudio, Dr. Tracey M. Benson – Media Artist, IT Manager, Dan Munnerley – UC Inspire ARStudio, Shane Nuesler – ePortfolios, A/Prof. Stephen Barrass – Unit Convenor
The Design Challenge
Beth Mitchell describes the plan for a Community Garden and Seed bank on the UC Campus
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Amber presents her Augmented Reality poster where the graphics link to online videos and visualizations of energy usage in buildings on the UC campus.
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Dan Munnerley and Matt Bacon, from the UC Augmented Reality Studios, describe the IDEO design process.
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What are 3 unique aspects of a Community Garden on a Uni campus?
Name 3 groups of people who might be involved?
Brainstorm 5-6 radical ideas about how you could use cross media to involve those groups of people?
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2 minute presentations of ideas by the 12 design groups.
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The teams
Team 1 – The planeteers: QR Code, Website, Cooking Show, ABC, SBS, the competitive tv show.
Team 2 – Grow Up: Clubs, Sem long comp, Pt System, Thematic Gardens, Social Media Promo, Twitter Wars.
Team 3 – Carol the Carrot: QR Code, AR, iPads, Monitor Garden Growth, Interactive Kids Promos. UC Bar -cheers
Team 4 – #HarlemShakers: Health Issues for Garden, Research Dev Hub. – Local community info. UC Logo garden bed, flexible framework.
Team 5 – For the People: People’s supermarket, App, QR code wall, Facebook sharing, Local cafe’s invest in-app for marketing and production.
Team 6 – Grow UC: AR tool, student community ownership, QR link to website, download app, AR guided tour, Crop info, Future crops.
Team 7 – The Palette: Catering market, Food waste from UC as compost, QR Codes, Selling produce at market days, profits going back into the garden.
Team 8 – The Group that’s actually good: BBQ, seat bed, comfort, relaxation space, signage & QR codes, check-in with FB, social gathering, powered tables – workspace.
Team 9 – Delta Omega: UC cook-off, food milage, UC ressies, celeb cooks, FB voting, Education eating habits, Cultural food.
Team 10 – iGarden: iPhone app, the interaction between students, vote for crops, renew energy, App scan QR codes, student ownership.
Team 11 – the breakaway Group: Mr. Lettuce, Character FB page, School kids, Treasure hunt, UC Tours, eBooks – Kids stories.
Team 12 – Team 12: O-week, launchpad, QR codes around UC, Plant info, build a passion for gardening, signage OZ plants, gardening club, video promos
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